Metaphor- Caram3l Appl3s

".......WE ARE THE

APPLE OF


COLOMBIA'S


EYES............"

I took the idea of the American caramel apples and decided to put a paisa touch to it and add more ingredients to them such as arequipe, bocadillo, gelatina, and more colombian products that will attract the attention of foreigners and of those Colombians living outside the country. I thought this metaphor was a very unique idea in order to represent the product because as you can see it represents the apple itself and it connects it to Colombia so foregners can relate the product back to us and when we mention its Colombia's eyes its telling foreigners the importance and uniqueness of the product.

In order to promote this product, advertising will be created with the slogan and will be placed in many english markets where the slogan will be clearly understood in order to obtain the best results. The idea is to first promote this product in American market and before we look into other markets, think carefully of how the slogan translates in other cultures in order to avoid any misunderstandings.

http://grammar.about.com/od/mo/g/metaphorterm.htm